Repositioning Forbrugerrådet Tænk around one clear promise: greater peace of mind for consumers.
The challenge
Forbrugerrådet Tænk is Denmark’s only independent civil society organisation working to protect and strengthen consumers. It is well known for tests, advice and guidance, but its role goes much further. From exposing hidden fees to pushing for safer products and fairer rules, Tænk works across society. The challenge was to make that broader role clear.
The solution
We built the campaign around an idea already in the name: “tænk mere tryghed”, or “think more peace of mind”.
The idea turns Tænk into an active campaign device that can work across issues, from fair banking and transparent energy prices to food, personal care and digital fraud.
Different messages. One clear promise: more peace of mind for consumers.
