Harboe

Brewing People Together Harboe Brewery Brand Strategy Brand Design Brand Activation A new and better bottling of a discount beer and soda brand The challenge Harboe was dissatisfied with being perceived as Netto’s discount product. Their brand name damaged the perception of the quality in their good beer and water. In fact, few knew that […]

Saxo

Branding a higher investment purpose Saxo Bank Brand Strategy Brand Design Brand Activation Rebranding a leading global online trading platform The challenge For the past 30 years, Saxo Bank has held a position steeped in dark suits, wealth, and a certain amount of cold Wall Street cynicism. This position increasingly felt problematic in a market […]