Empowering Brand Excellence in the Hearing Care Industry
The challenge
Bernafon was an older hearing aid brand, acquired by the Danish health giant Demant. They wanted a complete overhaul of the brand, modernizing and revitalizing the entire appearance, giving it a complete new lease of life, and positioning Bernafon as an attractive partner for the dedicated hearing specialist.
The solution
A skilled hearing specialist is just as important as a good hearing aid. Building on this strong belief, we created Bernafon’s new purpose: “Empowering Hearing Care Excellence” and the brand platform ‘The Sound Experience’, which speaks to Bernafon’s high sound quality, the great experience Bernafon offers its customers, and the company’s extensive expertise.
The identity is both simple and striking. It proudly elevates the brand and injects it with much-needed dynamism and energy.
