Why not treat your body like your face
The challenge
Body care was often overlooked in the skincare industry, with high-quality ingredients and advanced treatments reserved for the face. Bodyologist’s founders wanted to challenge this norm, creating a brand that elevated body skincare to the same level of care and attention. They needed a compelling identity, a strong market position, and a way to communicate their vision: why not treat your body like your face?
The solution
We partnered with Bodyologist from the ground up, co-creating a brand that redefined body skincare. We crafted a memorable name, a seductive and exclusive identity, and strong product names that reinforced the brand’s promise of proven performance. Finally, we shaped a distinct, poetic universe that celebrates body skin in all its forms—delivering on the promise of Better Body Beauty.