A bold new look for a brave organisation
Dansk Folkehjælp
Sharpening Dansk Folkehjælp’s identity to strengthen its voice
The challenge
Dansk Folkehjælp had a powerful mission, but a brand identity that had started to falter. Years of adjustments in different directions had left the visual expression lacking both edge and clarity. Internally, teams were missing the guidelines needed to ensure consistency across headquarters and local chapters.
The solution
We refined the brand expression and launched a bold new identity reflecting the organisation’s relentless focus on tackling poverty and driving tangible change. The first campaign to debut the new identity was JULEHJÆLP 2025 — a national fundraising initiative designed to support families in need and ease the financial strain and stress of Christmas. We created the campaign universe, website, content, and film. The result is not just a stronger brand, but a platform that invites renewed engagement in the fight against poverty.
