Recharging a lifestyle brand for leadership in Northern Europe
The challenge
Ideal of Sweden, the Stockholm-based pioneer of Phone Fashion, partnered with Fireball to sharpen their brand strategy, revitalize their identity, and boost the effectiveness of their paid media. The ambition: to take the lead across Northern Europe’s mobile accessories market.
The solution
Fireball crafted a distinct brand identity that perfectly balances style and function — and activated it across paid, organic, and CRM.
To ensure consistent execution and long-term impact, Ideal of Sweden assigned brand guardianship and campaign and content production to Fireball — a strong partnership that continues to strengthen the brand and drive results.
