Redesigning for global repositioning
The challenge
Nilfisk was losing ground in a competitive market. Despite high-performing products, the existing packaging failed to communicate their strengths or capture attention at the point of sale. With over 200 products in the portfolio, the task was to rethink how performance, quality, and value could be made visible.
The solution
Fireball led a complete redesign of the entire Nilfisk packaging range. By focusing on clear product stories, activating key purchase triggers, and presenting each item as a high-performing hero, we elevated the brand’s shelf impact and reinforced its premium position across global markets.
