Creating a premium licorice brand
The challenge
Denmark has a dedicated community of adult licorice enthusiasts, yet no mainstream brand truly caters to their refined tastes. As Denmark’s leading licorice brand, Pingvin recognized a unique opportunity to serve this segment with a product line that emphasizes intense flavor and premium quality.
The solution
Fireball collaborated closely throughout the entire process, crafting a range of new licorice products encased in an identity and brand platform, that’s both elegant and eye-catching. With contrasting colors and bold typography, the packaging not only stands out on the shelf but also speaks directly to the sophisticated tastes of licorice lovers.
