Creating a durable and flexible brand platform
The challenge
RackBuddy makes durable and flexible storage solutions out of iron pipes, but where everyone noticed the look iron pipes, few saw how versatile they could be applied. They needed to repackage their offer: making it less about the pipes and more about the ingenious solutions.
The solution
We created a unique brand position and concept: Stretch your space. A concept that unfolds how RackBuddy solutions don’t take your space – but stretch it and make room for unique personal interiors.
To support and strengthen this position we created a new brand identity to work across all platforms.
