Rebranding a public health authority to reflect its real influence
The challenge
Rådet for Sund Mad—a public-private partnership devoted to improving public health through better food and meal habits—had the vision, the credibility, and the collaborative clout. What they didn’t have was an identity to match. Their visual expression felt too casual, too “volunteer-driven,” and fell short of signalling the strategic authority they actually wield. To move their mission forward, they needed to look the part: more modern, more professional, and unmistakably like a key player in the national health conversation.
The solution
Rather than starting from scratch, we built on the elements that still held value. The new identity is fresher, lighter, and more appetising—clean, contemporary, and easy to implement across all platforms. With a new logo, a crisp colour palette, and a suite of practical tools from PowerPoint templates to brand assets, Rådet for Sund Mad now communicates with the clarity and confidence of the key player it truly is.
