Branding Toms Snebolde with a new emotional promise
The challenge
Toms Snebolde are a beloved Christmas staple in Denmark. But with tradition comes the risk of becoming invisible. So how do you make people rediscover the feeling of Christmas – hidden inside a familiar little treat?
The Solution
We found the answer in a moment. In that instant when Christmas hits you. The scent, the taste, the memories. Maybe it’s nostalgia. Maybe it’s magic.
Or maybe… it’s the snowball.
We called it Sneboldeffekten – The Snowball Effect.
A fresh concept that plays on the product’s name and unlocks a powerful emotional promise: Snebolde as the shortcut to Christmas.
We gave the brand a new voice and value by positioning Snebolde as more than candy. It’s a mood starter and a holiday ritual that sets the season rolling.
