Amplifying a playful original
The challenge
Born in 1971 from an 8-year-old child’s drawing and a Pippi Longstocking reference, Spunk hadn’t changed much in decades — and risked fading into obscurity. Fireball was tasked with launching two new flavours and bringing the beloved oddball into the digital age.
The solution
Spunk has always had a wonderfully weird universe — so we didn’t reinvent it, we amplified it. We kept the beloved 70s colours and graphics, then dialled everything up with electric energy. From packaging to posts, we created a visual and verbal world that’s as joyfully eccentric as the candy itself.
