Connecting the leading telecommunications company with small businesses
The challenge
TDC Erhverv was the obvious choice for large complex companies, but not as clear for the 300,000 smaller businesses in Denmark.
TDC Business wanted to transform itself into a more agile, digital service provider serving both large and smaller businesses.
The solution
Building on the core strength of TDC Business’s existing identity, we created a modern and welcoming brand expression that drives the transformation of TDC Business and repositions the market leader from being a telecommunications company to a modern and agile service provider with a broad portfolio of IT products.
Relevant for all of Denmark’s small and medium-sized businesses.
