Designing clarity, trust, and approachability
The challenge
For many older homeowners, value is something you live in, not something you can use. Verdi set out to change that.
With a new financial product that unlocks home equity without requiring a sale, Verdi introduced a model that is simple in promise but fairly complex in perception. The challenge was to build a brand that could carry both clarity and credibility.
The solution
For the name Verdi, which phonetically means value, Fireball designed a logo that gives the brand a modern, human softness, which in combination with the visual universe and colour palette conveys both financial trust and approachability.
