Premium Pingvin

Brand Strategy Brand Design Brand Activation Pingvin Premium It’s so licorich Creating a premium licorice brand​ The challenge Denmark has a dedicated community of adult licorice enthusiasts, yet no mainstream brand truly caters to their refined tastes. As Denmark’s leading licorice brand, Pingvin recognized a unique opportunity to serve this segment with a product line […]

Bernafon

The Sound Experience​ Bernafon Brand Strategy Brand Design Brand Activation Empowering Brand Excellence in the Hearing Care Industry The challenge Bernafon was an older hearing aid brand, acquired by the Danish health giant Demant. They wanted a complete overhaul of the brand, modernizing and revitalizing the entire appearance, giving it a complete new lease of […]

Pingvin

Revitalizing an icon​ Toms Pingvin Brand Strategy Brand Design Brand Activation Redesigning one of Denmark biggest candy brands The challenge Toms is synonymous with Danish chocolate but to a lesser extent with sweets. To strengthen its position in this market, there was a desire to bring back the iconic Pingvin brand as analyses showed that […]