Ørlaub
“>”>Hier wird Urlaub zu Ørlaub “>Dänische Østsee InselnStrategic Marketing Alliance – Zealand Brand Strategy Brand Design Brand Activation Putting Zealand and Islands on the German tourist map The challenge While many Germans are familiar with Denmark, few know where to find Sjælland og Øerne — or why they should visit. The region is full of coastal […]
Ideal of Sweden
Ideal of Sweden Toms Pingvin Brand Strategy Brand Design Brand Activation Redesigning one of Denmark biggest candy brands The challenge Toms is synonymous with Danish chocolate but to a lesser extent with sweets. To strengthen its position in this market, there was a desire to bring back the iconic Pingvin brand as analyses showed that […]
Bodyologist
Branding Body Beauty Bodyologist Brand Strategy Brand Design Brand Activation Why not treat your body like your face The challenge Body care was often overlooked in the skincare industry, with high-quality ingredients and advanced treatments reserved for the face. Bodyologist’s founders wanted to challenge this norm, creating a brand that elevated body skincare to the […]
Den Danske Kirke i Udlandet
Come home abroad Den Danske Kirke i Udlandet Brand Strategy Brand Design Brand Activation Rebranding the Danish churches abroad into a meaningful movement for all Danes The Challenge De Danske Sømands- og Udlandskirker(Danish Seaman’s and Overseas Churches) needed the support of politicians, foundations, and ordinary Danes. Yet outside the inner circle, few truly understood the […]
Svane Køkkenet
Remodelling a kitchen brand Svane Køkkenet Brand Strategy Brand Design Brand Activation Reestablishing a premium position in a crowded kitchen market The challenge Svane Køkkenet, a premium Danish kitchen brand, faced the challenge of being perceived as just another kitchen brand. To help Svane Køkkenet achieve its ambition of delivering a position of Kitchens Less […]
Rackbuddy
Racks with Hacks Rackbuddy Brand Strategy Brand Design Brand Activation Creating a durable and flexible brand platform The challenge RackBuddy makes durable and flexible storage solutions out of iron pipes, but where everyone noticed the look iron pipes, few saw how versatile they could be applied. They needed to repackage their offer: making it less […]
Flying tiger
Revitalization of a retail phenomenon Flying Tiger Copenhagen Brand Strategy Brand Design Brand Activation Getting the global retailer back on brand track https://fireball.dk/wp-content/uploads/2024/05/FlyingTigerHero.mp4 The challenge Flying Tiger became a global retail brand by selling fun everyday items and quirky throwaway things at a cheap price. In a time calling for sustainability and responsibility, Flying Tiger […]
Vestkysten
Life Out West Vestkysten Brand Strategy Brand Design Brand Activation Branding Denmark’s biggest coastline The challenge Even though it is the nation’s second biggest tourist attraction, the west coast of Denmark had never been communicated as a single, uniform brand. The region and its many stakeholders wanted to change this. With the aid of Visit […]
TDC
Repositioning a market leader TDC Erhverv Brand Strategy Brand Design Brand Activation Connecting the leading telecommunications company with small businesses The challenge TDC Erhverv was the obvious choice for large complex companies, but not as clear for the 300,000 smaller businesses in Denmark. TDC Business wanted to transform itself into a more agile, digital service […]
Kansas
Branding cut from a different cloth Kansas Brand Strategy Brand Design Brand Activation Making an old workwear brand work harder The challenge The Kansas workwear brand was worn out. A new generation of craftsmen sought not only protection but also performance and style, and it was difficult for them to see what made Kansas relevant. […]