Asetek
Asetek Where Real Racing Starts Brand Strategy Brand Design Brand Activation One product line, three worlds — built to speak to every kind of racer The challenge Initium, Asetek Racing’s entry product line, was entering a mass market crowded with cheaper alternatives. It had to convince very different audiences — from F1 fans to gamers […]
Glowie
Glowie Two Shades, One Distinctive Look Brand Strategy Brand Design Brand Activation Turning a mascara launch into a flexible visual system The challenge Glowie was launching a new mascara in two shades, and needed a campaign that could do double duty: land the product’s key USPs with total clarity, while lifting the brand’s visual expression […]
Verdi
Verdi Complex finance, made human Brand Strategy Brand Design Brand Activation Designing clarity, trust, and approachability The challenge For many older homeowners, value is something you live in, not something you can use. Verdi set out to change that. With a new financial product that unlocks home equity without requiring a sale, Verdi introduced a model that […]
Ellab
From Backroom to Boardroom Ellab Brand Strategy Brand Design Brand Activation Helping shift compliance from a checklist item to a strategic advantage The challenge Ellab provides advanced compliance solutions to top life-science companies. Their work is crucial — both for business success and consumer safety. Yet, compliance is often seen as routine. Not something that […]
Bakoba
Designed for Endless Play Bakoba Brand Strategy Brand Design Brand Activation Building a brand identity that puts the product into play The challenge Bakoba is an award-winning toy system built for imagination, movement, and endless combinations — both indoors and out. But despite its unique qualities, the brand wasn’t catching attention in-store. The core strengths […]
Nilfisk
Clean Preformance, Repackaged Nilfisk Brand Strategy Brand Design Brand Activation Redesigning for global repositioning The challenge Nilfisk was losing ground in a competitive market. Despite high-performing products, the existing packaging failed to communicate their strengths or capture attention at the point of sale. With over 200 products in the portfolio, the task was to rethink […]
Asetek
Experience Engineered Reality Asetek Brand Strategy Brand Design Brand Activation Transforming packaging into a high-performance brand experience The challenge Asetek needed their packaging to do what the category doesn’t: stand out. In a sea of dark tech, louder specs, and underpowered branding, they wanted a bold, premium presence that could cut through the noise, energize […]
MATR
It’s a Matr of fungi food MATR Foods Brand Strategy Brand Design Brand Activation Co-Crafting the Future of Food The challenge The global food system is broken — it’s wasteful, unsustainable and unhealthy. MATR set out to change that by developing a new kind of plant-based food. One that upcycles surplus vegetables and grains, then […]
Ørlaub
Hier wird Urlaub zu Ørlaub Dänische Østsee InselnStrategic Marketing Alliance – Zealand Brand Strategy Brand Design Brand Activation Putting Zealand and Islands on the German tourist map The challenge While many Germans are familiar with Denmark, few know where to find Sjælland og Øerne — or why they should visit. The region is full of coastal […]
Ideal of Sweden
Ideal of Sweden Premium Phone Fashion Brand Strategy Brand Design Brand Activation Recharging a lifestyle brand for leadership in Northern Europe The challenge Ideal of Sweden, the Stockholm-based pioneer of Phone Fashion, partnered with Fireball to sharpen their brand strategy, revitalize their identity, and boost the effectiveness of their paid media. The ambition: to take […]