Rackbuddy
Racks with Hacks Rackbuddy Brand Strategy Brand Design Brand Activation Creating a durable and flexible brand platform The challenge RackBuddy makes durable and flexible storage solutions out of iron pipes, but where everyone noticed the look iron pipes, few saw how versatile they could be applied. They needed to repackage their offer: making it less […]
Flying tiger
Revitalization of a retail phenomenon Flying Tiger Copenhagen Brand Strategy Brand Design Brand Activation Getting the global retailer back on brand track https://fireball.dk/wp-content/uploads/2024/05/FlyingTigerHero.mp4 The challenge Flying Tiger became a global retail brand by selling fun everyday items and quirky throwaway things at a cheap price. In a time calling for sustainability and responsibility, Flying Tiger […]
Vestkysten
Life Out West Vestkysten Brand Strategy Brand Design Brand Activation Branding Denmark’s biggest coastline The challenge Even though it is the nation’s second biggest tourist attraction, the west coast of Denmark had never been communicated as a single, uniform brand. The region and its many stakeholders wanted to change this. With the aid of Visit […]
TDC
Repositioning a market leader TDC Erhverv Brand Strategy Brand Design Brand Activation Connecting the leading telecommunications company with small businesses The challenge TDC Erhverv was the obvious choice for large complex companies, but not as clear for the 300,000 smaller businesses in Denmark. TDC Business wanted to transform itself into a more agile, digital service […]
Kansas
Branding cut from a different cloth Kansas Brand Strategy Brand Design Brand Activation Making an old workwear brand work harder The challenge The Kansas workwear brand was worn out. A new generation of craftsmen sought not only protection but also performance and style, and it was difficult for them to see what made Kansas relevant. […]
Bernafon
The Sound Experience Bernafon Brand Strategy Brand Design Brand Activation Empowering Brand Excellence in the Hearing Care Industry The challenge Bernafon was an older hearing aid brand, acquired by the Danish health giant Demant. They wanted a complete overhaul of the brand, modernizing and revitalizing the entire appearance, giving it a complete new lease of […]
Svane
Fra Farve til Farve Svane Køkkenet Brand Strategy Brand Design Brand Activation Renewing a kitchen company https://vimeo.com//videos/907431112 Udfordringen Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor […]
Harboe
Brewing People Together Harboe Brewery Brand Strategy Brand Design Brand Activation A new and better bottling of a discount beer and soda brand The challenge Harboe was dissatisfied with being perceived as Netto’s discount product. Their brand name damaged the perception of the quality in their good beer and water. In fact, few knew that […]
Saxo
Branding a higher investment purpose Saxo Bank Brand Strategy Brand Design Brand Activation Rebranding a leading global online trading platform The challenge For the past 30 years, Saxo Bank has held a position steeped in dark suits, wealth, and a certain amount of cold Wall Street cynicism. This position increasingly felt problematic in a market […]