Pingvin

Revitalizing an icon​ Toms Pingvin Brand Strategy Brand Design Brand Activation Redesigning one of Denmark biggest candy brands The challenge Toms is synonymous with Danish chocolate but to a lesser extent with sweets. To strengthen its position in this market, there was a desire to bring back the iconic Pingvin brand as analyses showed that […]

Plaisir by Matas

Nordic Skin Science Plaisir by Matas Brand Strategy Brand Design Brand Activation Repositioning a Matas skin care brand The challenge The Matas-owned brand Plaisir was launched back in 1997, inspired by French beauty brands. In a time of focus on sustainability and transparency, there was a need to reposition Plaisir as a locally produced brand […]