Dansk Folkehjælp
Brand Strategy Brand Design Brand Activation A bold new look for a brave organisation Dansk Folkehjælp Sharpening Dansk Folkehjælp’s identity to strengthen its voice The challenge Dansk Folkehjælp had a powerful mission, but a brand identity that had started to falter. Years of adjustments in different directions had left the visual expression lacking both edge […]
Sneboldeffekten
Creating a Snowball Effect Toms Snebolde Brand Activation Branding Toms Snebolde with a new emotional promise The challenge Toms Snebolde are a beloved Christmas staple in Denmark. But with tradition comes the risk of becoming invisible. So how do you make people rediscover the feeling of Christmas – hidden inside a familiar little treat? The […]
Bakoba
Designed for Endless Play Bakoba Brand Strategy Brand Design Brand Activation Building a brand identity that puts the product into play The challenge Bakoba is an award-winning toy system built for imagination, movement, and endless combinations — both indoors and out. But despite its unique qualities, the brand wasn’t catching attention in-store. The core strengths […]
Parken
More Than a Stadium Parken Brand Strategy Brand Design Brand Activation Revitalizing Denmark’s national arena The challenge How do you create a strong identity for a place that hosts some of the biggest moments in Danish culture? From sold-out football matches to major international concerts, PARKEN isn’t just a stadium — it’s a national gathering […]
Nilfisk
Clean Preformance, Repackaged Nilfisk Brand Strategy Brand Design Brand Activation Redesigning for global repositioning The challenge Nilfisk was losing ground in a competitive market. Despite high-performing products, the existing packaging failed to communicate their strengths or capture attention at the point of sale. With over 200 products in the portfolio, the task was to rethink […]
By & Havn
Where Form Meets Judgement By & Havn Brand Strategy Brand Design Brand Activation Designing a competition brief for world-class architects The challenge By & Havn needed a competition brief that could speak directly to some of the world’s most respected architecture and design firms. As part of the international competition Byens Scene, the document had […]
Asetek
Experience Engineered Reality Asetek Brand Strategy Brand Design Brand Activation Transforming packaging into a high-performance brand experience The challenge Asetek needed their packaging to do what the category doesn’t: stand out. In a sea of dark tech, louder specs, and underpowered branding, they wanted a bold, premium presence that could cut through the noise, energize […]
Spunk
Updating a 70’s hit Spunk Brand Strategy Brand Design Brand Activation Amplifying a playful original The challenge Born in 1971 from an 8-year-old child’s drawing and a Pippi Longstocking reference, Spunk hadn’t changed much in decades — and risked fading into obscurity. Fireball was tasked with launching two new flavours and bringing the beloved oddball […]
Øllingegaard
From Local Favorite to Organic Leader Øllingegaard Brand Strategy Brand Design Brand Activation Rebranding a dairy with deep roots and bold ambitions The challenge Øllingegaard is a beloved organic dairy with a loyal following among quality-conscious consumers and top restaurants. But as the organic movement matured, so did the expectations around responsibility, innovation and transparency. […]
Rådet for sund mad
An appetising impactful identity Rådet for Sund Mad Brand Strategy Brand Design Brand Activation Rebranding a public health authority to reflect its real influence The challenge Rådet for Sund Mad—a public-private partnership devoted to improving public health through better food and meal habits—had the vision, the credibility, and the collaborative clout. What they didn’t have […]