Yankie Banan
Keep changing. Stay Yankie. Toms Brand Activation Building variation from the product’s distinctive cues. https://vimeo.com/1227670048?share=copy&fl=sv&fe=ci The challenge Social demands variation. Brands need recognition. For Yankie Banan, the challenge was to create content that could keep changing with the feed, while still making the product easy to remember when people met it in store. The solution We […]
Forbrugerrådet Tænk
Forbrugerrådet Tænk Tænk Tryghed / Think peace of mind Brand Strategy Brand Design Brand Activation Repositioning Forbrugerrådet Tænk around one clear promise: greater peace of mind for consumers. https://vimeo.com/1227288937?share=copy&fl=sv&fe=cihttps://vimeo.com/1227289523?share=copy&fl=sv&fe=ci The challenge Forbrugerrådet Tænk is Denmark’s only independent civil society organisation working to protect and strengthen consumers. It is well known for tests, advice and guidance, […]
Asetek
Asetek Racing Where Real Racing Starts Brand Strategy Brand Design Brand Activation One product line, three worlds — built to speak to every kind of racer The challenge Initium was created to bring Asetek Racing to a wider audience. But it was entering a market full of cheaper alternatives, so it still had to show […]
Glowie
Glowie Two Shades, One Distinctive Look Brand Strategy Brand Design Brand Activation Turning a mascara launch into a flexible visual system The challenge Glowie was launching a new mascara in two shades, and needed a campaign that could do double duty: land the product’s key USPs with total clarity, while lifting the brand’s visual expression […]
Verdi
Verdi Complex finance, made human Brand Strategy Brand Design Brand Activation Designing clarity, trust, and approachability The challenge For many older homeowners, value is something you live in, not something you can use. Verdi set out to change that. With a new financial product that unlocks home equity without requiring a sale, Verdi introduced a model that […]
Dansk Folkehjælp
Brand Strategy Brand Design Brand Activation A bold new look for a brave organisation Dansk Folkehjælp Sharpening Dansk Folkehjælp’s identity to strengthen its voice The challenge Dansk Folkehjælp had a powerful mission, but a brand identity that had started to falter. Years of adjustments in different directions had left the visual expression lacking both edge […]
Sneboldeffekten
Creating a Snowball Effect Toms Snebolde Brand Activation Branding Toms Snebolde with a new emotional promise The challenge Toms Snebolde are a beloved Christmas staple in Denmark. But with tradition comes the risk of becoming invisible. So how do you make people rediscover the feeling of Christmas – hidden inside a familiar little treat? The […]
Bakoba
Designed for Endless Play Bakoba Brand Strategy Brand Design Brand Activation Building a brand identity that puts the product into play The challenge Bakoba is an award-winning toy system built for imagination, movement, and endless combinations — both indoors and out. But despite its unique qualities, the brand wasn’t catching attention in-store. The core strengths […]
Parken
More Than a Stadium Parken Brand Strategy Brand Design Brand Activation Revitalizing Denmark’s national arena The challenge How do you create a strong identity for a place that hosts some of the biggest moments in Danish culture? From sold-out football matches to major international concerts, PARKEN isn’t just a stadium — it’s a national gathering […]
Nilfisk
Clean Preformance, Repackaged Nilfisk Brand Strategy Brand Design Brand Activation Redesigning for global repositioning The challenge Nilfisk was losing ground in a competitive market. Despite high-performing products, the existing packaging failed to communicate their strengths or capture attention at the point of sale. With over 200 products in the portfolio, the task was to rethink […]