Premium Pingvin
Brand Strategy Brand Design Brand Activation Pingvin Premium It’s so licorich Creating a premium licorice brand The challenge Denmark has a dedicated community of adult licorice enthusiasts, yet no mainstream brand truly caters to their refined tastes. As Denmark’s leading licorice brand, Pingvin recognized a unique opportunity to serve this segment with a product line […]
Meet Denmark
Greenifying corporate Denmark Meet Denmark Brand Strategy Brand Design Brand Activation Creating logo and identity for the national development country for business tourism The challenge MeetDenmark is the national development company for business and meeting tourism in Denmark. They wanted a new logo and identity that reflected the meeting between little Denmark and the great […]
Fælleshaven
Greenifying corporate Denmark Fælleshaven Brand Strategy Brand Design Brand Activation Creating the identity for a successful start-up The challenge Fælleshaven needed an identity and activation platform that reflected their formidable purpose: Transforming corporate lawns and concrete waste-space into biodiverse fields and vegetable gardens. Based on a firm belief that every single square meter counts. They work […]
Rackbuddy
Racks with Hacks Rackbuddy Brand Strategy Brand Design Brand Activation Creating a durable and flexible brand platform The challenge RackBuddy makes durable and flexible storage solutions out of iron pipes, but where everyone noticed the look iron pipes, few saw how versatile they could be applied. They needed to repackage their offer: making it less […]
Flying tiger
Revitalization of a retail phenomenon Flying Tiger Copenhagen Brand Strategy Brand Design Brand Activation Getting the global retailer back on brand track https://fireball.dk/wp-content/uploads/2024/05/FlyingTigerHero.mp4 The challenge Flying Tiger became a global retail brand by selling fun everyday items and quirky throwaway things at a cheap price. In a time calling for sustainability and responsibility, Flying Tiger […]
Vestkysten
Life Out West Vestkysten Brand Strategy Brand Design Brand Activation Branding Denmark’s biggest coastline The challenge Even though it is the nation’s second biggest tourist attraction, the west coast of Denmark had never been communicated as a single, uniform brand. The region and its many stakeholders wanted to change this. With the aid of Visit […]
TDC
Repositioning a market leader TDC Erhverv Brand Strategy Brand Design Brand Activation Connecting the leading telecommunications company with small businesses The challenge TDC Erhverv was the obvious choice for large complex companies, but not as clear for the 300,000 smaller businesses in Denmark. TDC Business wanted to transform itself into a more agile, digital service […]
Kansas
Branding cut from a different cloth Kansas Brand Strategy Brand Design Brand Activation Making an old workwear brand work harder The challenge The Kansas workwear brand was worn out. A new generation of craftsmen sought not only protection but also performance and style, and it was difficult for them to see what made Kansas relevant. […]
Bernafon
The Sound Experience Bernafon Brand Strategy Brand Design Brand Activation Empowering Brand Excellence in the Hearing Care Industry The challenge Bernafon was an older hearing aid brand, acquired by the Danish health giant Demant. They wanted a complete overhaul of the brand, modernizing and revitalizing the entire appearance, giving it a complete new lease of […]
Pingvin
Revitalizing an icon Toms Pingvin Brand Strategy Brand Design Brand Activation Redesigning one of Denmark biggest candy brands The challenge Toms is synonymous with Danish chocolate but to a lesser extent with sweets. To strengthen its position in this market, there was a desire to bring back the iconic Pingvin brand as analyses showed that […]