Rådet for sund mad
An appetising impactful identity Rådet for Sund Mad Brand Strategy Brand Design Brand Activation Rebranding a public health authority to reflect its real influence The challenge Rådet for Sund Mad—a public-private partnership devoted to improving public health through better food and meal habits—had the vision, the credibility, and the collaborative clout. What they didn’t have […]
MATR
It’s a Matr of fungi food MATR Foods Brand Strategy Brand Design Brand Activation Co-Crafting the Future of Food The challenge The global food system is broken — it’s wasteful, unsustainable and unhealthy. MATR set out to change that by developing a new kind of plant-based food. One that upcycles surplus vegetables and grains, then […]
Ørlaub
Hier wird Urlaub zu Ørlaub Dänische Østsee InselnStrategic Marketing Alliance – Zealand Brand Strategy Brand Design Brand Activation Putting Zealand and Islands on the German tourist map The challenge While many Germans are familiar with Denmark, few know where to find Sjælland og Øerne — or why they should visit. The region is full of coastal […]
Ideal of Sweden
Ideal of Sweden Premium Phone Fashion Brand Strategy Brand Design Brand Activation Recharging a lifestyle brand for leadership in Northern Europe The challenge Ideal of Sweden, the Stockholm-based pioneer of Phone Fashion, partnered with Fireball to sharpen their brand strategy, revitalize their identity, and boost the effectiveness of their paid media. The ambition: to take […]
Bodyologist
Branding Body Beauty Bodyologist Brand Strategy Brand Design Brand Activation Why not treat your body like your face The challenge Body care was often overlooked in the skincare industry, with high-quality ingredients and advanced treatments reserved for the face. Bodyologist’s founders wanted to challenge this norm, creating a brand that elevated body skincare to the […]
Den Danske Kirke i Udlandet
Come home abroad Den Danske Kirke i Udlandet Brand Strategy Brand Design Brand Activation Rebranding the Danish churches abroad into a meaningful movement for all Danes The Challenge De Danske Sømands- og Udlandskirker(Danish Seaman’s and Overseas Churches) needed the support of politicians, foundations, and ordinary Danes. Yet outside the inner circle, few truly understood the […]
Premium Pingvin
Brand Strategy Brand Design Brand Activation Pingvin Premium It’s so licorich Creating a premium licorice brand The challenge Denmark has a dedicated community of adult licorice enthusiasts, yet no mainstream brand truly caters to their refined tastes. As Denmark’s leading licorice brand, Pingvin recognized a unique opportunity to serve this segment with a product line […]
Meet Denmark
Meeting Denmark in a new way Meet Denmark Brand Strategy Brand Design Brand Activation Creating logo and identity for the national development country for business tourism The challenge MeetDenmark is the national development company for business and meeting tourism in Denmark. They wanted a new logo and identity that reflected the meeting between little Denmark […]
Fælleshaven
Greenifying corporate Denmark Fælleshaven Brand Strategy Brand Design Brand Activation Creating the identity for a successful start-up The challenge Fælleshaven needed an identity and activation platform that reflected their formidable purpose: Transforming corporate lawns and concrete waste-space into biodiverse fields and vegetable gardens. Based on a firm belief that every single square meter counts. They work […]
Rackbuddy
Racks with Hacks Rackbuddy Brand Strategy Brand Design Brand Activation Creating a durable and flexible brand platform The challenge RackBuddy makes durable and flexible storage solutions out of iron pipes, but where everyone noticed the look iron pipes, few saw how versatile they could be applied. They needed to repackage their offer: making it less […]