By & Havn
Where Form Meets Judgement By & Havn Brand Strategy Brand Design Brand Activation Designing a competition brief for world-class architects The challenge By & Havn needed a competition brief that could speak directly to some of the world’s most respected architecture and design firms. As part of the international competition Byens Scene, the document had […]
Asetek
Experience Engineered Reality Asetek Brand Strategy Brand Design Brand Activation Transforming packaging into a high-performance brand experience The challenge Asetek needed their packaging to do what the category doesn’t: stand out. In a sea of dark tech, louder specs, and underpowered branding, they wanted a bold, premium presence that could cut through the noise, energize […]
Spunk
Updating a 70’s hit Spunk Brand Strategy Brand Design Brand Activation Amplifying a playful original The challenge Born in 1971 from an 8-year-old child’s drawing and a Pippi Longstocking reference, Spunk hadn’t changed much in decades — and risked fading into obscurity. Fireball was tasked with launching two new flavours and bringing the beloved oddball […]
Øllingegaard
From Local Favorite to Organic Leader Øllingegaard Brand Strategy Brand Design Brand Activation Rebranding a dairy with deep roots and bold ambitions The challenge Øllingegaard is a beloved organic dairy with a loyal following among quality-conscious consumers and top restaurants. But as the organic movement matured, so did the expectations around responsibility, innovation and transparency. […]
Rådet for sund mad
An appetising impactful identity Rådet for Sund Mad Brand Strategy Brand Design Brand Activation Rebranding a public health authority to reflect its real influence The challenge Rådet for Sund Mad—a public-private partnership devoted to improving public health through better food and meal habits—had the vision, the credibility, and the collaborative clout. What they didn’t have […]
MATR
It’s a Matr of fungi food MATR Foods Brand Strategy Brand Design Brand Activation Co-Crafting the Future of Food The challenge The global food system is broken — it’s wasteful, unsustainable and unhealthy. MATR set out to change that by developing a new kind of plant-based food. One that upcycles surplus vegetables and grains, then […]
Ørlaub
Hier wird Urlaub zu Ørlaub Dänische Østsee InselnStrategic Marketing Alliance – Zealand Brand Strategy Brand Design Brand Activation Putting Zealand and Islands on the German tourist map The challenge While many Germans are familiar with Denmark, few know where to find Sjælland og Øerne — or why they should visit. The region is full of coastal […]
Ideal of Sweden
Ideal of Sweden Premium Phone Fashion Brand Strategy Brand Design Brand Activation Recharging a lifestyle brand for leadership in Northern Europe The challenge Ideal of Sweden, the Stockholm-based pioneer of Phone Fashion, partnered with Fireball to sharpen their brand strategy, revitalize their identity, and boost the effectiveness of their paid media. The ambition: to take […]
Bodyologist
Branding Body Beauty Bodyologist Brand Strategy Brand Design Brand Activation Why not treat your body like your face The challenge Body care was often overlooked in the skincare industry, with high-quality ingredients and advanced treatments reserved for the face. Bodyologist’s founders wanted to challenge this norm, creating a brand that elevated body skincare to the […]
Den Danske Kirke i Udlandet
Come home abroad Den Danske Kirke i Udlandet Brand Strategy Brand Design Brand Activation Rebranding the Danish churches abroad into a meaningful movement for all Danes The Challenge De Danske Sømands- og Udlandskirker(Danish Seaman’s and Overseas Churches) needed the support of politicians, foundations, and ordinary Danes. Yet outside the inner circle, few truly understood the […]