Asetek
Asetek Racing Where Real Racing Starts Brand Strategy Brand Design Brand Activation One product line, three worlds — built to speak to every kind of racer The challenge Initium was created to bring Asetek Racing to a wider audience. But it was entering a market full of cheaper alternatives, so it still had to show […]
Glowie
Glowie Two Shades, One Distinctive Look Brand Strategy Brand Design Brand Activation Turning a mascara launch into a flexible visual system The challenge Glowie was launching a new mascara in two shades, and needed a campaign that could do double duty: land the product’s key USPs with total clarity, while lifting the brand’s visual expression […]
Verdi
Verdi Complex finance, made human Brand Strategy Brand Design Brand Activation Designing clarity, trust, and approachability The challenge For many older homeowners, value is something you live in, not something you can use. Verdi set out to change that. With a new financial product that unlocks home equity without requiring a sale, Verdi introduced a model that […]
Dansk Folkehjælp
Brand Strategy Brand Design Brand Activation A bold new look for a brave organisation Dansk Folkehjælp Sharpening Dansk Folkehjælp’s identity to strengthen its voice The challenge Dansk Folkehjælp had a powerful mission, but a brand identity that had started to falter. Years of adjustments in different directions had left the visual expression lacking both edge […]
Sneboldeffekten
Creating a Snowball Effect Toms Snebolde Brand Activation Branding Toms Snebolde with a new emotional promise The challenge Toms Snebolde are a beloved Christmas staple in Denmark. But with tradition comes the risk of becoming invisible. So how do you make people rediscover the feeling of Christmas – hidden inside a familiar little treat? The […]
Ellab
From Backroom to Boardroom Ellab Brand Strategy Brand Design Brand Activation Helping shift compliance from a checklist item to a strategic advantage The challenge Ellab provides advanced compliance solutions to top life-science companies. Their work is crucial — both for business success and consumer safety. Yet, compliance is often seen as routine. Not something that […]
VisitDenmark
More Than a Christmas Present VisitDenmark Brand Strategy Brand Design Brand Activation Turning local experiences into unforgettable gifts The challenge Winter is traditionally a low season for tourism in Denmark. VisitDenmark wanted to boost travel activity — not by attracting international visitors, but by inspiring Danes to explore their own country. The idea was simple: […]
Nilfisk
Clean Preformance, Repackaged Nilfisk Brand Strategy Brand Design Brand Activation Redesigning for global repositioning The challenge Nilfisk was losing ground in a competitive market. Despite high-performing products, the existing packaging failed to communicate their strengths or capture attention at the point of sale. With over 200 products in the portfolio, the task was to rethink […]
Pantone
The Power of Color Pantone Brand Strategy Brand Design Brand Activation Visualizing the importance of nuance The challenge Color isn’t just aesthetic — it’s critical. Across industries, even the smallest shift in tone can have a huge impact on perception, emotion, and brand recognition. Pantone provides a global color language that ensures consistency from design […]
Asetek
Experience Engineered Reality Asetek Brand Strategy Brand Design Brand Activation Transforming packaging into a high-performance brand experience The challenge Asetek needed their packaging to do what the category doesn’t: stand out. In a sea of dark tech, louder specs, and underpowered branding, they wanted a bold, premium presence that could cut through the noise, energize […]